quelle.cool is a
& multidiscplinary
by
















C a s e      S t u d i e s















KELLEY  TRAN
CREATIVE & CREATOR

Born & raised on the California coast, I began my creative career in Los Angeles before moving to Byron Bay in 2019.  My work is inspired by my global travels, nature’s colour palettes, and long walks on the beach.  I’ve always been especially captivated by shapes & colours I see in everyday life and the intricacies in ordinary things.  My passion lies in creating thoughtfully nimble, unique designs to help brands and businesses express themselves in a distinctive and compelling way.  I believe in better business through design, whether it be brand identity, web & digital, interiors & architecture, and everything in between.







C A P A B I L I T I E S


BRAND strategy
research & discovery
brand framework
naming & positioning
market strategy


graphic design
web design
print & packaging
illustration


creative direction
photography
video
set design


marketing
campaign development
email marketing
seo & ads

visual identity
logo design
visual territories
tone of voice
brand guide


social media
content creation
copywriting
strategy & planning


interior design
cad drafting
3d rendering 
planning & design
ff & e specifications
art & accessories



Have a project in mind?










Ritual objects individually
hand-crafted from the earth














Get in touch 

︎  kelleyptran@gmail.com